Local Search Engine Optimization (Local SEO) is a digital marketing technique for improving business local rank checker visibility in local search results, ideally in relevant local searches. Geographic terms, such as city names or “near me” phrases are common in the local search market. Some examples of queries with local intent include “best coffee shop in New York”, and “emergency dentist near me.”
It also improves your visibility in the traditional “blue links” organic search results. These organic links are based on the searcher’s location:
It’s common to find traditional organic search results under the local pack results.
Since local SEO is about reaching people in highly targeted geographic areas, your business will benefit most if it’s a restaurant, dental clinic, retail shop, law firm, or some other in-person service provider.
Why does local SEO matter?
Consumers are always using search engines to find local services, with Google handling billions of local searches each month.
In fact, nearly half of all local searchers click on Google’s Map Pack listings, with 42% choosing businesses featured there. Most people stick to the first page of search results for local queries, making visibility there crucial. If your business isn’t listed on the first page, you could be missing valuable customers.
Having a strong local Google search presence makes it easier for people to quickly find your business and learn about your products or services.
Site Title 
Leave a comment